our principles
Our design principles
1. Respect: start with kindness
Great skincare begins with respecting your skin’s natural processes. That’s why our cleansers are biocompatible, designed to work with your skin—not against it. Packed with ingredients your skin can actually absorb, they gently cleanse while protecting your barrier layer, keeping moisture and nutrients in and irritants out.
Respect your skin, and it will thank you.
2. Treat: Adaptogens to the rescue
When your skin needs a little extra love, it’s time to treat it. Our treatment serums are powered by adaptogens and clinically proven natural actives that tackle visible skin concerns like blemishes, sensitivity, dryness, and premature aging.
Nature has been solving problems for millions of years, and we’ve bottled that brilliance. From adaptogens that survive deserts and tundras to powerful problem solvers evolved in Earth’s harshest environments, our serums bring all that resilience to your skin—giving you healthy, happy results.
3. Protect: your shield against modern life
Let’s face it: pollution, UV rays, blue light, and stress aren’t doing your skin any favors. That’s why we’ve packed every Adaptology moisturiser with our Adaptogen Protection Complex—a powerhouse trio of Ectoin, Wild Indigo, and Ashwagandha. These clever adaptogens act like your skin’s personal bodyguards, defending it from the daily grind while keeping it hydrated, calm, and ready for anything.
The Adaptogen Protection Complex
Ectoin
Wild Indigo
Ashwagandha
A patented extremogen produced by a unique bacteria found in the Wadi desert, these amino acids provide powerful skin protection against pollution, radiation, temperature, chemical stress and skin ageing. They create a protective layer around each cell, stabilising and improving cellular function and reducing oxidative stress. They help to repair the skin barrier and soothe the appearance of skin irritation comparably to hydrocortisone . They also have impressive anti ageing and hydration benefits, reducing the appearance of wrinkle depth by 23% and skin roughness by 86%.
The adaptogen Wild Indigo reduces the impact of stress on the skin, supporting healthy collagen production and enhancing beta endorphins. They help in boosting the appearance of luminosity by up to 57% and protecting skin against oxidative damage caused by UV sunlight, pollution, environmental chemicals and stress.This native Indian herb helps to prevent prolonged skin stress from causing premature ageing and skin greyness. It is clinically proven to protect against pollution and improve skin colour in just 2 weeks by up to 187%, luminosity by up to 107% and reduce any signs of skin redness by 2.4x. It supports healthy cortisol production in skin cells and the release of a naturally calming neuropeptide.
Adaptogenic Ashwagandha contains antioxidants and anti-inflammatory compounds that help in protecting the skin from oxidative stress, caused by UV-light, blue light and environmental pollutants. It revives skin and reduces the signs of fatigue in favor of a healthy glow by boosting cellular energy and restoring skin vitality.
